We Are Wayfynder
We Solve for ‘Y’
We deploy top-tier coaches and consultants to analyze your organization’s unique challenges and craft customized leadership programs that deliver measurable outcomes. Our tailored solutions create stronger managers, enhance performance, and align organizations for growth.
Data-Driven Results
Businesses need programs that demonstrate real, lasting impact. Wayfynder uncovers the deep insights underneath the challenges. Supported by data and analytics, we offer management reports with actionable solution to focus areas.
Measure ROI, satisfaction and engagement.
In-depth insight reports track outcomes on individual, team, and organizational levels.
Additional tools include retention analysis, user engagement tracking, and comprehensive 360 reporting evaluating impact on program outcomes.
Your Growth Partner
We’re your Wayfynders
We work closely with you throughout the entire process to design, implement, and ensure the success of your programs while driving high participant engagement.
With proven Impact
91+ user NPS
4.9/5.0 average session score
Strategic program development and selection
Comprehensive program management
Guided by our Coaching Principles
Integrity
Act with courage and speak truthfully while showing empathy.
Curiosity
Stay engaged, listen actively, and ask insightful questions to foster deeper understanding.
Growth
Embrace continuous learning and be open to self-improvement
Innovation
Approach challenges with creativity and design unconventional solutions.
Meet a few of our world-class Coaches & Trainers
98% of employees are satisfied with the first coach they are matched with
72% of our coaches hold an advanced degree
85% have substantial management experienced in senior positions

John Schoew
Senior Executive Coach
- Global expertise in consulting, corporate, start-up, and government sectors including 6+ years based in the Middle East focusing on UAE, Saudi Arabia, and others
- Specialist in health care, life sciences, tech, enterprise software, national security, and cybersecurity
- Decades of experience in management consulting, executive development, corporate strategy and business development
- Master’s from Georgetown University in International Business, Foreign Policy & National Security
Track Record
John has all the chops you’d expect from an elite coach: deep experience in strategy, analytical thinking, stakeholder management, fast and furious execution. But John’s magic lies in his ability to create a space where his clients can explore the outer edges of themselves and their capabilities. He uniquely helps high potential individuals and teams to reach their heights.
- Angie D. - Former Chief of Staff to the CEO, Bridgewater Associates

Nida Backaitis
Senior Executive Coach
- Senior Executive Coach with over 25 years of experience specializing in breaking limiting patterns, enhancing performance and resilience
- Former HR executive with experience in large organizations and startups.
- Applies integral coaching approach, focusing on all life aspects: work, home, physical, and emotional resilience
- Experienced in diverse sectors: academic, private, public, with a focus on leadership teams
- Leverages findings from neuroscience, organizational development, and adult development
- Holds a Ph.D. in Management of Organizations from Columbia Business School
Track Record
Nida helped me with several large and complex changes in the company. She brings great education and experience in change management of large organizational changes as well as individual coaching. She works closely with management and speaks honestly and openly from the CEO on down – she knows how to speak truth to power effectively.
- David L. - Former COO, MITRE Corporatio

Barbara Abadi
Senior Executive Coach
- 25-year career in international financial services in Latin America and Europe, driven by passion for global connections
- Certified professional coach with first-hand experience in executive roles
- Held roles as Chief Operating Officer and Head of Human Resources in an international investment banking boutique
- Early career in Emerging Markets Debt Marketing for leading US banks
- Insightful perspective on the disconnects between strategic priorities, people, and processes, honed through varied roles including consultant, COO, HR Head, and nonprofit Board Member
- Holds a MBA from the University of Chicago Booth School of Business
Track Record
Barbara’s ability to create clarity and rally teams around a vision are second to none. Her deep experience as a global executive translates into tangible impact you’d expect from a high-level executive coach.
- Eric R. - Vice President, Bank of America
We believe everyone is a Leader
Different perspectives and unique ways of thinking are necessary for building an award-winning culture where people love to work.
Through all backgrounds and identities, we want everyone to show up as their authentic selves and share their unique value with their team.
Hear about our clients’ experiences

“Our company has gone through drastic changes and Wayfynder has been there to support our various challenges - from resiliency programs during restructuring to equipping new managers to succeed.”
Amy Suchanek-Vacca
SVP of People at DataRobot

“We use Wayfynder as go-to executive coaching firm when we need to support our founders on leveling up as leaders. Their coaches are dynamic and understand the complex space we operate in.”
Jeanne Tsan
Partner | Crypto People Practice at Andreessen Horowitz

“Wayfynder is our secret weapon for people development. We saw tremendous growth on our leadership team by partnering with them to create alignment in our unique culture. I feel like they are a part of our family.”
Vasco Bilbao-Bastida
Head of People at cLabs