Digital Media and Technology
Internal Coaching Program Trains, Mentors, and Empowers Leaders
Hands-on training to foster collaboration and create company unity

Client Challenge
MediaMonks, one of the largest digital marketing firms worldwide, recognized the need for leaders capable of bringing together diverse cultures and unifying the company following a rapid expansion. Their goal was to establish a culture of coaching to enable leadership to unlock employee potential, foster connections across the organization, and facilitate global collaboration and growth.
The Wayfynder Solution
Wayfynder collaborated with MediaMonks to pioneer an internal coaching certification program to train, mentor, and empower leaders and managers within the organization.
Upon rollout, 50 top company leaders received certification through Wayfynder’s guidance and mentorship. By the end of its first year, they anticipate the completed certification of over 300 managers.
The program’s hands-on training and team coaching paved the way for the widespread adoption of coaching as a cultural norm for leadership development. The organization now benefits from enhanced creativity, collaboration, and partnership within its global workforce.